A casino is a place where champagne glasses clink, locals and tourists mingle, and people try their luck at games like poker or roulette. There’s no telling if you’ll win, but there’s a certain buzz that comes with trying your luck in these places. It’s the reason why thousands of people a day flock to casinos hoping to strike it rich.
But a casino isn’t just about betting on games of chance, it’s also about food, drinks, entertainment, and the overall experience. That’s why it’s important for casinos to optimize their content for keywords that will attract the right kind of customers.
This includes focusing on the amenities and location of the casino, as well as the latest events. It’s also smart for casinos to use proximity marketing tools, such as beacons, to target potential visitors in their area.
In addition to focusing on demographics, it’s important for casino marketers to understand what makes their audience tick. For example, while it’s helpful to know that the average casino gambler is a forty-six-year-old female with an above-average income, this doesn’t tell you why they’re in the casino in the first place.
They could be there on a business trip with an hour to kill, or they might have been invited by a friend for a bachelorette party. Without deeper insight into their behavior, you’re left with demographics alone and that’s a dangerous way to predict what kind of experience your casino should deliver.