A casino has to make a profit, else it can’t stay in business. That means that it must offer its patrons a mix of products and services that more than covers its costs. These include gambling net revenue- broken down into high, moderate and low-stakes gaming; sports betting and table games; and in-house and on-line operations; as well as events, restaurants, shops, spas, hotels, clubs and shows.
It’s important to realize that casinos compete not just with other casinos but with non-gambling resorts, on-line casinos and an illegal gambling market that is much larger than the legal one. That means that it’s not unusual for a casino to lose money for some time, especially if it has a lot of new competition or old rivals decide to get back into the game.
However, casinos can turn things around with smart marketing. By pursuing strategies that focus on discoverability, casinos can grow from middle-of-the-pack competitors into industry-leading powerhouses. This article outlines tried and true casino marketing strategies that can help casinos increase their profits in the short and long term.