One of the most iconic casino movies of all time, Casino is a must-see for any fan of thrillers and gangster films. Unlike most Vegas-based movies, which only show the glitz and glamour of partying, weekend getaways, and casino action, this movie dives deeper into the history of Vegas and its past ties with organized crime. It lays out an intricate web of corruption that had tendrils connecting politicians, Teamsters unions, the Chicago mafia, and the Midwest mob based out of Kansas City.
Casino is an intense movie with a huge amount of information to convey, and it is able to do so without losing its grip on the audience from start to finish. Martin Scorsese expertly weaves the story of Casino through three key characters, while also allowing the movie to take us on an epic journey through Las Vegas’ past and present. The film is as much a history lesson about the mafia’s struggle for control of Vegas as it is a thrilling thriller.
Casinos thrive on a business model that encourages guests to gamble more money in exchange for the opportunity to win big. As a result, it’s important for casino marketers to understand what attracts their audiences so that they can double down on the feelings of anticipation, suspense, excitement, and reward to keep players coming back for more. Here are some tried and true casino marketing strategies that can boost discoverability and drive long-term success for your establishment.